Debenhams have become the latest in a whole host of big name retailers (including Sainsburys, Tesco and Aldi to name but a few!) to recognise the magic that Usherette Trays can have as part of their sales, marketing and promotional campaigns.
Usherette Trays will be going into Debenhams this festive season to kick off their in store Christmas campaign, though even we’ve been kept in the dark about exactly what this will be – no Christmas spoilers here! But we can tell you that their usherette trays looked simply stunning all branded up with their artwork on, ready for action as we packaged them off for delivery.
The Importance of Brand Experience
The demand for quality mobile vending devices seems to be growing as more and more businesses recognise their importance to successful sales, promotion and sampling campaigns. And when we say ‘successful’ we don’t just mean in the traditional sense of more numbers in the end report. No, we mean the successful consumer experience.
But why is that all of a sudden such a big deal?
Well, marketers are realising that consumers are overwhelmed with choice day in day out. Effective marketing reaches them through many touch points and in many mediums during their day – TV, radio, industry publications, vlogs, blogs, social media, e-newsletters, outdoor advertising, direct mail, magazines – the list goes on. And so the challenges become greater.
Firstly comes the need to ‘cut through the noise’ ie actually get seen, heard and acknowledged by the target market. Then once that is achieved, the need to retain the customer, build on their brand experience and turn them into brand ambassadors. There are many strings to the successful campaign and they seem to be ever evolving at an increasing pace.
Usherette Trays offer the unique solution to ‘cut through the noise’ in a way which is usually very well received by potential customers:
- Being in the right and convenient space to interact with them, so that they don’t have to work hard to find you (or miss you altogether).
- Offering a real human person to interact with and ask questions of – a face of the company, rather than the company feeling untouchable.
- In the case of sampling, the opportunity to try before you buy – and oftentimes it’s not even something they had thought about purchasing today.
Once the consumer is engaged with the promotional person wearing the Usherette Tray, they then have a golden opportunity to turn them into a buyer and deliver an amazing brand experience. This is as much down to the warmth of the wearer as it is their knowledge of the product and promotion. A well briefed and friendly wearer will be easy to talk to so customers feel at ease with them and open to conversation.
Here is the chance to give them brand literature / freebies / samples to take away and to talk up the product, even offer money off or rewards for future purchases. But above all, that excellent experience with the brand. If a customer walks away gushing about the brand or product, then the chances are you have done an excellent job of building brand loyalty.
So you can see how Usherette Trays help not only reach the right people, but create opportunities to engage them for a much greater amount of time then any other medium. If we look at how fast pace social media, digital marketing and adverts have become, it’s refreshing to take the time to stop and be with your target customer and give them that real 1 to 1 experience. Nothing says ‘we value you’ quite like that.
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