You may not realise it, but the packaging and branding of the food and drink you buy plays a major role in your purchasing decisions. In fact, studies have shown that as much as 70% of purchasing decisions are made based on these factors. Let’s take a closer look at how packaging and branding can influence our buying habits and how branded usherette trays for food and drink can incorporate these buying cues perfectly.

The Influence of Packaging On Food & Drink Purchases

From a very young age, we are taught to judge a book by its cover. This saying holds true even into adulthood, as we often make snap judgments about products based on their packaging. This may be due to the effects of advertising and because many food and drink products are low-involvement and low-risk purchases. In fact, research has shown that product packaging can influence our perceptions of taste, smell, and even flavor. For example, one study found that people who were served wine in heavier glasses perceived the wine to be higher quality and were willing to pay more for it than those who were served the same wine in lighter glasses. Physically seeing a food or drink product for sale in a branded usherette tray, which echoes the branding on the product packaging may be enough to trigger a purchase.


The Role of Branding

In addition to packaging, branding can also play a major role in influencing our purchasing decisions. We are constantly bombarded with advertising messages, and these messages can subconsciously influence our buying habits. For example, you may be more likely to buy a certain brand of coffee because you saw an ad for it that resonated with you on some level. Advertising and other promotions can augment our mental constructs of products with information that can make one product seem more desirable and able to meet a need than another product. We may also already have a good attitude towards a certain brand or product because of positive experiences with it in the past. Not only can branded usherette trays stand out and tempt potential customers over but they can, using the brand logo and colours, also create awareness, interest, desire, and action (A.I.D.A) all in one. The fact that usherette trays with a strap can be physically carried to where they are likely to be most effective as a sampling tray, or vending tray makes them super-convenient for customers and maximises their effectiveness as a face-to-face selling and information-gathering tool.

usherette trays

Branded Usherette Trays

The next time you’re at the supermarket or grocery store, take a closer look at the packaging and branding of the products you’re considering buying. You may be surprised to find that these factors have more of an influence on your purchase than you realised.