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If you’ve ever been to a cinema, then you’ve seen a branded usherette tray. They’re the trays that ushers carry around with them, loaded with snacks and drinks for sale. While they may seem like a small detail, these trays can be an effective sales tool for businesses, and here’s how.

Usherette Trays With Shoulder Straps

Usherette trays, also known as vending trays or concession trays, are small, portable trays designed to be worn by vendors or ushers on their waist or shoulder. These trays are used to sell or distribute small items such as popcorn, candy, drinks, or promotional materials at events, cinemas, and other venues.

plastic usherette tray branded

Simple But Effective Sales And Promotional Tools

We are a UK based manufacturer and supplier of branded usherette trays and, despite their simplicity, usherette trays remain an effective sales and promotions tool for several reasons:

  1. Convenience. Branded usherette trays allow vendors to move around freely, which makes them ideal for crowded events or venues where traditional vending machines or stationary booths may not be practical. They also offer customers the convenience of purchasing items without having to leave their seats.
  2. Branding. Vending trays can be customised with a company’s branding, logo, or message. This helps to reinforce brand recognition and increase brand visibility among customers.
  3. Personalisation. Vendors who use concession trays can interact directly with customers, providing personalised service and building customer loyalty. This can result in repeat business and positive word-of-mouth advertising.
  4. Cost-effective. Sampling trays are relatively inexpensive compared to other promotional tools such as billboards, television ads, or print media. They can also be reused multiple times, making them a cost-effective investment.
  5. Unique experience. Using an usherette tray to sell products or distribute promotional materials provides customers with a unique and memorable experience that they are likely to associate with the brand. This can help to create a positive brand image and increase customer engagement.
usherette trays

A Unique Customer Experience

In summary, usherette trays are a simple yet effective sales and promotions tool that can help businesses increase brand visibility, build customer loyalty, and create a unique customer experience.

Affordable But Powerful

Overall, branded usherette trays offer businesses an affordable yet powerful way to reach potential customers in public settings such as stadiums or arenas. They feature customisable designs that allow businesses to showcase their logo, tagline, and product images and help build customer trust through their professional appearance at events or venues where staff members are present. Investing in customized usherette trays is an effective way for brands today to promote their products and services while making a lasting impression on potential customers.

Customers Value The Face-To-Face Experience Provided By Usherette Trays

Customers value personal touch and face-to-face experiences with vendors because it creates a connection and sense of trust between the customer and the vendor. When customers interact with vendors directly, they feel heard, seen, and appreciated, which can lead to a positive shopping experience and increased customer loyalty.

A Valued Interaction

Branded usherette trays provide this valued experience by allowing vendors to interact directly with customers, providing personalized service and building a rapport. When vendors wear an usherette tray, they can move around the venue or event and offer their products or promotional materials directly to customers, creating a personal touch that customers appreciate.

Additionally, vendors using usherette trays can answer any questions customers may have about their products or services, provide recommendations, and engage in small talk or friendly banter. This creates a relaxed and enjoyable atmosphere that customers appreciate and helps to build a positive relationship between the customer and the vendor.

Furthermore, customers often associate the use of usherette trays with a sense of nostalgia and old-school charm. This association can add to the positive experience and create a memorable experience that customers will associate with the brand.

The Personal Touch Is Always Appreciated

Customers value personal touch and face-to-face experiences with vendors because it creates a connection and sense of trust between the customer and the vendor. Branded usherette trays supply this valued experience by allowing vendors to interact directly with customers, provide personalised service, and create a relaxed and enjoyable atmosphere.