Increasing Sales with Ben and Jerry’s Ice Cream Usherette Trays
In order to increase sales, Ben and Jerry’s ice cream partnered with usherette trays. This allowed for their product to be more visible and easily accessible to customers. The trays were fully branded and rotationally molded to ensure that they would withstand constant use. This resulted in a successful partnership that drove incremental sales at major venues around the West End.
Usherette trays are a common sight in many west end venues, and for good reason. They are an efficient way to carry multiple products at once, freeing up hands for other tasks. Additionally, they help to create a more orderly and streamlined serving experience for customers. When paired with Ben and Jerry’s ice cream, usherette trays become a powerful tool for driving incremental sales.
The branding of the usherette trays was crucial in this partnership. The consistent look and feel of the tray helped to reinforce the Ben and Jerry’s brand in the minds of customers. Additionally, the high quality of the tray ensured that it would withstand constant use without showing wear and tear. This helped to create a positive association between the Ben and Jerry’s brand and the usherette trays, furthering incremental sales.
The rotational molding of the usherette trays was also key in driving sales. This type of molding helps to create a strong and sturdy tray that can hold multiple products without tipping or spilling. This is important when serving ice cream, as it ensures that confectionary remains intact and as expected. The durability of the tray also means that it can be used multiple times before needing to be replaced, furthering the cost-effectiveness of this partnership.
This partnership is an excellent example of how two brands can come together to create a win-win situation.