Usherette trays, sampling trays, vending trays – they all serve the same purpose: promoting and holding samples and products in a convenient and accessible way. But there are a few key ways to make sure that your sampling trays usage is as effective as possible. Here are our top tips!

What are usherette trays and sampling trays, and is there a difference?

Usherette trays, also known as concession trays, vending trays, and hawker trays, are designed for the purpose of selling and distributing snacks and drinks at events such as the cinema, theatre, sports events, and more. Unlike usherette trays, sampling trays are really designed for distributing samples at trade shows or special events to promote a brand or product. While usherette trays and sampling trays may seem similar at first glance due to their common use of a tray structure, there are several key differences between them. For one, usherette trays tend to be larger in size than sampling trays and are typically made from more durable materials in order to effectively transport heavier items like soda cans or popcorn boxes. In addition, usherette trays often feature branding elements such as logos or slogans that draw attention to specific products or brands. Overall, usherette trays and sampling trays play an important role in promoting a variety of goods and services by helping manufacturers reach potential customers at trade shows and other special events.

usherette tray with strap

What are the benefits of using usherette trays and sampling trays for businesses?

There are many benefits to using usherette trays and sampling trays for businesses, particularly when it comes to promoting a brand or supporting and leveraging marketing and advertising efforts. These trays are a cost-effective way of increasing promotional ROI, as they allow companies to easily reach a large crowd with their product samples. Furthermore, usherette trays and sampling trays provide a practical and flexible way to attract attention and sell products. Whether used at a trade show, festival, or other large gathering, these trays make it easy for businesses to connect with potential customers one-on-one, giving them an opportunity to assess customer perceptions of their brand or product. In addition to these practical benefits, usherette trays and sampling trays provide qualitative feedback that can be used by marketers to inform future marketing decisions. Thus, these versatile tools not only support promotional efforts but also help companies to better understand consumer preferences and trends. Ultimately, usherette trays and customised sampling trays are essential tools for any business looking to effectively promote its brand in today’s marketplace.

How can sampling trays help promote your business?

Sampling trays are a powerful tool for promoting your business. By grabbing the attention of potential customers and offering the promise of a reward or positive affirmation, branded sampling trays can have a significant impact on the attitudes people have towards your brand. Moreover, they allow you to effectively get your samples in front of people in a way that is non-invasive but will still attract their attention in a positive way. In addition, sampling trays help to make your promotional spending go further by adding value to what is already being offered. Whether you use sampling trays at industry trade shows, special events, or other networking activities, they are sure to be an effective way to promote your business and drive results. So, if you’re looking for a smart way to connect with potential customers and grow your business, sampling trays should be at the top of your list!

Wicker Usherette Tray

Sampling Trays – making your promotional spend go further

Usherette trays and sampling trays can be one and the same thing but are both essential tools for businesses looking to promote their products or services. Both types of tray are practical, add value, and provide opportunities to gather qualitative feedback to inform future marketing decisions.