We believe there is a place for Usherette Trays at every single big event we could imagine. If you are running a big event and there are going to be lots of people there, then Usherette Trays provide an interesting way to reach these crowds and make additional sales.
When we talk to our own customers, we often get feedback about how they have used their Usherette Trays. So we thought we should share this with you:
- Sampling activity for partner brands
- Additional refreshments sales
- Queue busting
- Additional sales of a specific, targeted product
- Sales of programmes
- Sales of promotional merchandise
- Information points and maps in key locations at very large events
- Sales opportunities by reaching customers whilst they are still seated
- Using them to hand out vouchers, leaflets and information
- Generating an easy and welcome conversation with target market – they don’t feel threatened by being approached by a mobile vendor wearing an Usherette Tray
The above points all come down to one thing: generating additional sales. This can be directly by selling a product from the Usherette Tray or indirectly by providing sales drivers ie programmes, vouchers, maps etc from the tray for customers to take away and use in the near future.
Uniquely with using an Usherette Tray for generating additional sales, customers usually seem to welcome being interrupted in this way. A visit from an Usherette Tray at a big event usually means not having to face a large queue in order to get what you’re selling to them. It is also a friendly, smiling face that is well received and a great opportunity to get across key brand messages without it feeling forced.
Usherette Trays provide a conversation starter. Where the conversation goes is as good as the knowledge of the person who is selling your product. Informed and prepared staff can be pivotal in not only making additional sales in that moment, but also in securing increased sales in the future. Tools such as money off coupons and loyalty cards are all easy wins here.
To sum up: Usherette Trays + knowledgeable staff at big events = additional sales opportunities.
TAKE THE PLUNGE…
LET’S GET SOCIAL: